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How to Write a Motion Graphics Design Or Animation Treatment

First thing you will write on any treatment is the name of the project, that makes it highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all issues with the project including the people involved, key words, reference material, technical MIXTAPE COVER DESIGN aspects or limitations, audio preferences and project working titles. These notes will assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key words that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, storyline or approach to remedy is a vital and brief 2 or 3 line sentence, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this sentence will ‘grab’ the reader immediately and modification their interest, wanting to read the rest of the document.

The Writing Style

The use of descriptive language is an important perhaps the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being descriptive and to the point. A vast use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the time scale, atmosphere and subject theme of the script. The Director are able to use quite descriptive words in a brief like, dark or chilling, ensure to re-use these words in your treatment and atart exercising . of your family minimize the stress embellish. For example; dark foreboding blackness, or chilling, spinal cord jarring finale.

Try to avoid repeat the same word too many times, and think of alternative ways to describe the same or similar perhaps the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or business logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will also help ensure your ideas stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to manage your treatment or take paragraphs for re purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The concept

This is the main body of text where you can real world out the idea in more detail. It is important to ensure that this sentence is easy to read and to the point. Employ this perhaps the treatment as a technique of quickly describing the rest of the information that you eloquently touched on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.

Vision

Consider including images to assist your concept.

You will probably be producing a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to recognize what you are saying. Positioning the images is also important, breaking up the paragraphs can lose the readers flow, so try adding an image or series of images under a sentence.

Using a large image under the Introduction can act as a real eye grabber for the rest of the document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another possibility to showcase your work and give the client every confidence in your power to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and not have to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of remedy should be very factual, very brief and clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand exactly what it will take to achieve the finished result. You will almost always be able to change your thinking with kit later, but at least at the early stage you have accomplished the idea with a way of technically creating your masterpiece. This sentence will also illustrate your power to handle both issues with any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software packages are you considering using and any kind of specific plug-ins or presets that are relevant. Also take into account the amount of manifestation time and hardware that is needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound effects will surely bring animation and video one’s and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly formed videos and describe the tone and atmosphere that the music will stir up with your looks.

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